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Wednesday, April 01, 2015

Using white vs. black hat methods for (SEO) Search Engine Optimization

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You may be asking yourself, 'what is SEO, or search engine optimization?' Well it is simply how one finds you and your business on line through a Google search. You need to add a few keywords. Example being, You are looking for chakra jewelry or jewelry worn to balance your chakras, energy fields of your body. You would enter very specific keywords to find this particular niche. You woud not look under jewelry as too broad a topic and many businesses would come up. Some keywords can use are reiki jewelry, balancing jewelry, healing jewelry. It is the goal of every peson or business to come up on top of Google. Manyy pay top dollar to achieve this. It doesn't have to cost you a lot though if you know what you are doing,have a pc, time to do this yourself.

Some tips can give you to increase your Google rank as it is called and Alexa rank is another are below. First design a nice web site with photos that is well written with no spelling or grammatical errors(can be free but a dot com is better so you own the site and domain name). It should include an introduction page with something about your business or yourself and what do,another page where you expand on that and state specifically the services you offer, next you can include a sample of your work, some checkable reviews from businesses,peope who have used your services,company and a contact link with email or phone number, depending on if you prefer to speak online and not be bothered with many calls or not. You also need an e-commerce site so one can buy your product or pay you for your services. This is linked to your bank account often with paypal, Square,etc. The transaction fee is about 3%. Through out your site you need to use keywords for SEO, search engine optimization.(seo,seo tips,search engine optimization,blogging)

Blogging about your business or self is another way to get your name out there and create 'buzz' online. Make sure to add posts regularly or articles about news with your company or if say you are an artist, what made today, show a picture. Also say where will be exhibiting or what event will be at next where one can buy your work. make sure you have an e-commerce site on your blog as well. Have a link back to the business or web site page as well. Remember this is not a friendly blog but ths is how you make more money for self and company. This is business. Treat it as such. Doesn't mean can't enjoy it but you need to be motivated and disciplined to succeed in this market place as the competition is fierce. Add keywords to blog posts(seo,seo tips,search engine optimization,blogging)

Once site and blog are completed you need to add them to search engines. There are sites can add them to 20 search engines at once for free. Free is the word here as you need to do as much as possible for as little as possible so make a profit and don't end up in the red. Have interesting content that people want to read that is helpful to them and you will get traffic.Go to forums,blogs and post on them with a comment about what they are saying and a link to your site. Ask for backlinks(where they link back to you). Is best if they are in your field but not nearby so as to be competition. You can pay to have people write about you, your product and your company online at article writing places too. Post comments and pix about self, company also on facebook and twitter.(seo,seo tips,search engine optimization,blogging These are all white hat and natural ways to attract traffic or hits to your page  as opposed to black hat, unnatural way by paying companies,clickng on people's sites to click on yoursfor 3 seconds.

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